Effective January 1, 2025.
This Kawasaki Motors Corp., U.S.A. (“KMC,” “Company,” “us,” “we,” or “our”) California Privacy Notice (“Notice”) is provided pursuant to the California Consumer Privacy Act ( “CCPA”) and other laws specific to California consumers. This Notice supplements KMC’s other privacy policies and notices, including our Powersports Privacy Policy and Engines Privacy Policy. In the event of a conflict between any other Company policy, statement, or notice and this Notice, this Notice will prevail as to California consumers and their rights under the CCPA.
This Notice applies to Personal Information we collect online and offline. It applies to each of our websites that link to it and to all of our mobile applications, except the Rideology app, which has its own Privacy Notice.
As used in this Notice, the term “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal Information does not include information that is publicly available, de-identified, or aggregated.
We may collect the following categories of Personal Information through various means, including directly from you; automatically when you use our websites or mobile apps; from our service providers, vendors, and suppliers; from our affiliates; from Kawasaki Dealers; from other businesses and individuals (such as family or friends who may refer us to you); from third parties, such as analytics providers, internet service providers, social media networks, and advertising networks; and from government entities. Note that the specific pieces of Personal Information we collect about you may vary depending on the nature of your interactions with us, and may not include all of the examples listed.
1. Identifiers, including name, title, alias, postal address, phone number, email address, online identifier, unique personal identifier, usernames and passwords for our websites and apps, security question/answer combinations, IP addresses, mobile device identifiers, social media usernames, driver’s license/state ID card number, national identification number, passport number
Personal Records Described in Cal. Civ. Code § 1798.80(e), including name, signature, Social Security number, physical characteristics or description (e.g., height, weight), address, telephone number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or other financial information
2. Protected classification characteristics under California or federal law, including age (40 years or older), race, color, ancestry, citizenship, marital status, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), veteran or military status
3. Commercial Information, including records of personal property, products or services purchased, obtained, or considered, Vehicle Identification Number ("VIN"), contents of communications with us, and other purchasing or consuming histories or tendencies. Includes promotional information such as customer reviews, rewards program information, responses to surveys, competitions, and sweepstakes
4. Internet or other electronic network activity information, including browsing history, search history, and information regarding your interactions with our websites, apps, or advertisements
5. Geolocation Data, including your physical location based on information you provide directly, based on your device location if you use our apps, or inferred from your IP address
6. Sensory information, including audio recordings of customer care calls, visual, or similar information
8. Professional or Employment Information, including company name, office location, job title/role, dates of employment, compensation, or other similar professional or employment-related information
8. Inferences from other Personal Information, including your preferences, characteristics, psychological trends, predispositions, behavior, and attitudes based on other Personal Information collected about you
9. Personal Information that reveals a consumer’s Social Security, driver’s license, state identification card, or passport number
Personal Information that reveals a consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account
10. Personal Information that reveals a consumer’s precise geolocation (location within a radius of 1,850 feet)
11. Personal Information collected and analyzed concerning a consumer’s health
In addition to the categories of Personal Information identified above, we may also collect any Personal Information you choose to share with us, for example, when you use our chat service.
We may use any Personal Information we collect to detect or prevent fraud against you and/or us, or as otherwise legally required.
We do not use or disclose Sensitive Personal Information for purposes to which the right to limit use and disclosure applies under the CCPA.
The information below identifies the retention schedule for each category of Personal Information we collect.
1. Identifiers
Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:
2. Personal Information described in Cal. Civ. Code § 1798.80(e)
Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:
3. Characteristics of protected classifications
Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:
4. Commercial information
Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:
5. Internet or other electronic network activity information
We treat this information as transitory and maintain for only so long as it serves its temporary business purpose.
6. Geolocation data
We treat this information as transitory and maintain for only so long as it serves its temporary business purpose.
7. Sensory information
Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:
8. Professional or employment-related information
Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:
9. Inferences
Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:
1. Social security, driver’s license, state identification card, or passport number
Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:
2. Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account
Our record retention schedule prescribes minimum retention periods of this information for business, legal, or operational requirements, including:
3. Precise geolocation
We treat this information as transitory and maintain for only so long as it serves its temporary business purpose.
4. Personal Information collected and analyzed concerning a consumer’s health
We do not generally maintain this type of information, and our record retention schedule does not prescribe a retention period for it.
Under California law, a “sale” of Personal Information does not necessarily involve an exchange of money. Instead, the term also includes disclosures of Personal Information to third parties under circumstances where the third parties may use the information for their own purposes.
The two charts below show the categories of Personal Information we have sold, shared with third parties for cross-context behavioral advertising, or disclosed to our service providers and contractors for a business or commercial purpose during the last 12 months. We do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years of age.
Categories of Personal Information or Sensitive Personal Information
1. Identifiers
2. Commercial Information
3. Internet or other electronic network activity
4. Geolocation
Categories of Personal Information
1. Identifiers
2. Personal Records described in Cal. Civ. Code § 1798.80(e)
3. Protected classifications under California or federal law
4. Commercial information
5. Internet or other electronic network activity information
6. Geolocation data
7. Sensory information
8. Professional or employment-related information
Categories of Sensitive Personal Information
1. Social security, driver’s license, state identification card, or passport number
2. Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account
3. Precise geolocation
4. Personal Information collected and analyzed concerning a consumer’s health
California residents have the right to submit certain requests relating to their Personal Information as described below. Please note that when submitting a request, you may be asked to provide information to verify your identity before action is taken. You may designate an authorized agent to make the requests below on your behalf. An authorized agent must submit proof to us that he or she has been authorized by you to act on your behalf, and you will still need to verify your identity directly with us before we can process the request.
To submit a request, please use our Consumer Rights Request Form or call (855) 976-2844.
A. THE RIGHT TO KNOW
If you are a California resident, you have the right to request more information regarding the following, to the extent applicable:
You may submit a request for this information as described above. In connection with submission of your request, we will need to take steps to verify your identity before action is taken.
B. RIGHT TO OPT OUT OF SALES AND SHARING OF PERSONAL INFORMATION
Although we do not sell your Personal Information in exchange for money, some of the ways in which we share your Personal Information for advertising or marketing may be considered a “sale” under California law. If you are a California resident and would like to opt out of our use of your information for these purposes, you may do so by submitting a request through our webform or by downloading and using a browser supporting the Global Privacy Control (GPC) browser signal. If you choose to use the GPC signal, you will need to turn it on for each browser you use.
C. THE RIGHT TO DELETE
You may request that we delete your Personal Information that we have collected directly from you and are maintaining. Following receipt of a request to delete, we will let you know what Personal Information we can delete from our records, and we will direct any of our service providers that may have processed your Personal Information on our behalf to delete your Personal Information from their records. There may be circumstances where we cannot delete your Personal Information or direct service providers to delete your Personal Information from their records. For example, if we need to: (1) retain your Personal Information to complete a transaction or provide services to you; (2) keep you enrolled in our rewards program; (3) for purposes of a product warranty or recall; (4) detect security incidents; (5) protect against unlawful activities; (6) identify, debug or repair errors; or (7) comply with a legal obligation.You may submit a request to delete as described at the beginning of Section 4. In connection with submission of your request, we will need to take steps to verify your identity before action is taken.
D. THE RIGHT TO CORRECT
If you believe that Personal Information we maintain about you is inaccurate, you have the right to request that we correct that information.
E. NON-DISCRIMINATION
You have the right to not receive discriminatory treatment for exercising your CCPA privacy rights. We do not use the fact that you have exercised or requested to exercise any CCPA rights for any purpose other than facilitating a response to your request.
F. NOTICE OF FINANCIAL INCENTIVE
This Notice of Financial Incentive applies to the loyalty and rewards programs run by Kawasaki Motors Corp., U.S.A. (“KMC,” “we,” “us,” or “our”). KMC operates various rewards programs, including the Kawasaki Team Green™ Racer Rewards Program (“Racer Rewards Program” or the “Program”).
Participating in the Racer Rewards Program is entirely optional but is subject to its terms and conditions. To participate, you must opt-in by signing up for a Racer Rewards Program account, here. Additional information is included in the Program FAQs. We may add or change programs and/or their material terms by posting notice on our websites, so please check them regularly. We will not discriminate against you based on your enrollment in, lack of enrollment in, or withdrawal from our Program.
Incentives Offered
The Racer Rewards Program offers financial assistance to KX™️, Ninja®/ZX™️ and Teryx KRX® 1000 racers who demonstrate strong race results and prove to be influential in the promotion of KMC products at the local, regional, and national levels. Rewards payouts are made through a Prepaid Mastercard provided by KMC and issued by The Bancorp Bank, Member FDIC. Additional terms may apply to this Mastercard. Payouts are contingent upon racer’s participation and placement in eligible races, and are designed to reflect the value racers provide in promoting our products and brand. The payout schedule is provided for here under Schedule/Payout.
Additionally, Racers may apply at Kawasaki dealerships to join the Racer Support Program, which is operated as an adjunct to the Racer Rewards Program, and offers rebates on the purchase of eligible models via the Prepaid Mastercard. Individual dealerships accept racers into the Racer Support Program at their discretion. After a racer has been approved by an eligible dealership, enrolled into the Racer Rewards Program, and received their Prepaid Mastercard, a rebate will be issued to the card, the amount of which will vary according to the model purchased.
Categories of Personal Information Collected
We collect the following categories of Personal Information in connection with the Program:
Examples of the types of information included in each of these categories are included above, under Personal Information We Collect & Why We Collect It.
Value of Consumer Data
Although the primary purpose of the Program is to reward members for their efforts in promoting KMC’s products and the Kawasaki brand, any financial incentive offered through the Program also reasonably accounts for the value of the Personal Information provided by participants. KMC has made a good faith estimate of the value of consumers’ Personal Information based on relevant expenses related to the collection and retention of Personal Information as part of the Program.
Withdrawing from Our Rewards Programs
Should you wish to delete your Personal Information associated with the Program (and thereby cancel your participation in the Program), please contact us at customerservice@KawasakiSalesRewards.com or (866) 535-2544. Upon a termination request, some Program data associated with the terminated account may be retained for recordkeeping, tax reporting, and other legally permissible purposes. Using your right to know the Personal Information we collected about you or opting-out of the sale of your Personal Information will not impact your ability to participate in the Program.
Separate from your CCPA rights, you may obtain a list of the third parties to which we have disclosed Personal Information, as defined under California Civil Code Section 1798.83(e) (a/k/a the “Shine the Light Law”), during the preceding calendar year for third-party direct marketing purposes. To submit a request, please email us at privacy@kawasaki-usa.com or send a letter to us at Kawasaki Motors Corp., U.S.A., 26972 Burbank, Foothill Ranch, CA 92610 (Attention: General Counsel). Requests must include “California Privacy Rights Request” in the first line of the description, and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through the provided email address or mail address. Because these rights and your CCPA rights are not the same and exist under different laws, you must exercise your rights under each law separately.
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. We do, however, respond to the Global Privacy Control (“GPC”) signal for California residents wishing to opt-out of the “sale” of their Personal Information. For more information, please see the description of your CCPA rights, above.
A. California Minors
California residents under the age of eighteen (18) who have registered to use our online services, and who posted content or information on the services, can request removal by contacting us here, detailing where the content or information is posted and attesting that you posted it. We will then make reasonable, good faith efforts to remove the post from prospective public view or anonymize it, so the minor cannot be individually identified to the extent required by applicable law. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished or archived content by search engines and others that we do not control.
B. eCommerce
In accordance with California Business and Professions Code § 17538 et al., the legal name under which we conduct business online is Kawasaki Motors Corp., U.S.A., and our business addresses are:
Kawasaki Motors Corp., U.S.A.
26972 Burbank
Foothill Ranch, CA 92610
Kawasaki Motors Corp., U.S.A.
5080 36th St SE
Grand Rapids, MI 49512
Within five (5) days of our receipt of your request, California residents may receive verification of this information by email by contacting us here.
You may contact the Complaint Assistance Unit of the Division of Consumer Services of the Department of Consumer Affairs by mail at: 1625 North Market Blvd., Suite N 112, Sacramento, California, 95834, or by telephone at (916) 445-1254. Hearing-impaired users can reach the Complaint Assistance Unit at TDD (800) 326-2297 or TDD (916) 322-1700. Their website is located at: https://www.dca.ca.gov.
For more information on your California privacy rights, please contact us here, call us at (855) 976-2844, or write us at:
Kawasaki Motors Corp., U.S.A.
26972 Burbank
Foothill Ranch, CA 92610