Kawasaki Engines will once again bring its signature blend of innovation, power and purpose to Equip Exposition 2025, taking place October 22–24 at the Kentucky Exposition Center in Louisville, Kentucky. This year, Kawasaki will highlight Kawasaki Critical Power, the company’s rigorous SAE-certified horsepower standard, alongside interactive exhibits that celebrate the company’s products, capabilities and commitment to giving back.

“Critical Power is our way of showing that performance isn’t only measured in numbers, it’s also about trust, consistency, and the pride people take in their work,” said Nelson Wilner, Senior Vice President and General Manager of Kawasaki Engines. “Equip Expo gives us the perfect stage to connect that promise directly with the people who use our engines every day.”

At the indoor exhibit (#1064), attendees can explore the full Kawasaki Engines experience, from precision manufacturing to genuine parts and service, and learn more about how Kawasaki Critical Power ensures that every engine delivers no less than 98% of its rated horsepower.

The popular Feeding America Journey returns this year, guiding attendees through a series of interactive stations. Those who complete the full journey can stop by the Kawasaki Engines Hat Bar (#2088) to create a custom hat while the company donates meals through Feeding America, the nation’s largest hunger-relief organization. Visitors can also preview the GEOTORQ™ Flex Fuel prototype engines, designed for the agriculture, industrial and commercial markets.

At the outdoor exhibit (#7422D), attendees can get behind the wheel on Kawasaki’s ride ’n drive course to experience the brand’s engines in action. The outdoor area will also feature the popular Skills Challenge, where guests can test their mowing precision against the times set by industry influencers @zachslawncare_ and @onlylawnsqueen. Daily winners will take home Carhartt prize packages and Kawasaki gear.


Kawasaki Engines, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets. The division is headquartered in Grand Rapids, MI. It sells to and services customers through a network of OEMs, distributors, and more than 7,700 independent dealers throughout the United States, Canada, Mexico, Puerto Rico, select countries in Central and South America, Australia, and the U.S. Trust Territories of the Pacific, including Guam.

Kawasaki Engines will once again bring its signature blend of innovation, power and purpose to Equip Exposition 2025, taking place October 22–24 at the Kentucky Exposition Center in Louisville, Kentucky.

KAWASAKI ENGINES TO SHOWCASE CRITICAL POWER AND COMMUNITY SPIRIT AT EQUIP EXPO 2025

Kawasaki Engines is pleased to announce the promotion of Todd Sytsma to Senior Director, OEM Department and New Business Development. This new title reflects both his continued leadership within the OEM department and his expanded responsibilities in driving strategic growth for the company.

Sytsma joined Kawasaki Engines as a sales manager in 2016 and was previously promoted to Director of the OEM Department in 2022. In this newly elevated role, he will continue to provide strategic direction and leadership to Kawasaki’s OEM customers across the commercial and residential landscape equipment, light industrial, and other markets throughout the United States. In addition to these duties, he will spearhead new business development efforts, with a focus on identifying and cultivating opportunities in emerging product segments and markets.

“Todd is an excellent leader who brings deep dedication to our OEM customers, while also possessing a strong and forward-thinking vision for Kawasaki’s future product direction,” said Nelson Wilner, Senior Vice President and General Manager of the Engines Division. “His new title recognizes the important balance of maintaining focus on our current partners and operational excellence, while expanding our innovation and market reach.”

This promotion underscores Kawasaki Engines’ commitment to growth, innovation and customer partnership. Sytsma’s leadership will be instrumental as the company continues to expand its footprint and respond to evolving market needs.

A Grand Rapids native and graduate of Calvin University, Sytsma worked as a sales manager in the material handling and safety products industry prior to joining Kawasaki.

Kawasaki Engines, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets. The division is headquartered in Grand Rapids, MI. It sells to and services customers through a network of OEMs, distributors, and more than 7,700 independent dealers throughout the United States, Canada, Mexico, Puerto Rico, select countries in Central and South America, Australia, and the U.S. Trust Territories of the Pacific, including Guam.

Kawasaki Engines is pleased to announce the promotion of Todd Sytsma to Senior Director, OEM Department and New Business Development.

From engine maintenance to high performance-friendly parts and accessories, get the full Kawasaki Engines experience at an authorized Kawasaki Engines dealership near you.

KAWASAKI ENGINES PROMOTES TODD SYTSMA TO SENIOR DIRECTOR, OEM DEPARTMENT AND NEW BUSINESS DEVELOPMENT

Kawasaki Motors is proud to announce the appointment of Fumihiro “Clint” Ohno as the new General Manager of the company’s worldwide General Purpose Engines (GPE) Division. Based at Kawasaki’s global headquarters in Akashi, Japan, Mr. Ohno now leads all GPE operations across North America, Europe, and Asia.

Mr. Ohno brings more than 32 years of experience with Kawasaki to this role, including a significant 16-year tenure in Grand Rapids, Michigan, where he served as Senior Vice President and General Manager of Kawasaki Motors’ Engines Division. His promotion marks a milestone: he is the first leader from the U.S. Engines Division to rise to the top position of the GPE Division.

“This is a significant moment not only for Clint Ohno but for the entire Kawasaki organization,” said Nelson Wilner, Senior Vice President and General Manager of the Engines Division. “Ohno-san has a deep and experienced understanding of the worldwide market for Kawasaki engines—especially in the USA. He is deeply dedicated to our customers, and his long experience in the U.S. will serve our global customers very well. Ohno-san is also a creative visionary for the future.”

During his time in the United States, Mr. Ohno became a well-known and respected figure among both OEM and Dealer Channel partners. Unlike many of his peers, whose overseas assignments typically last about five years, Mr. Ohno’s extended stay in the U.S. reflects his strong commitment and connection to the North American market.

In his new role, Mr. Ohno is responsible for continuing Kawasaki’s legacy of trusted service to OEM and Dealer Channel customers while expanding the company’s portfolio of innovative new product offerings in the general-purpose engine sector.

Kawasaki Motors is proud to announce the appointment of Fumihiro “Clint” Ohno as the new General Manager of the company’s worldwide General Purpose Engines (GPE) Division.

FUMIHIRO “CLINT” OHNO APPOINTED GENERAL MANAGER OF KAWASAKI’S GLOBAL GENERAL PURPOSE ENGINES DIVISION

Kawasaki Engines has made 2024 the Year of the Dealer to recognize the value and importance of its vast network of more than 7,700 authorized dealers, a theme that will feature at Equip Exposition 2024, Oct. 16-18 at the Kentucky Exposition Center in Louisville, Kentucky.

"At Kawasaki Engines, we are always focused on providing ever-improving support for our dealer partners, but in 2024 we are concentrating even greater efforts, and officially calling it the Year of the Dealer. At Equip Expo we want attendees to understand we have an extensive dealer network that supports a product owner’s entire experience,” said Nelson Wilner, senior vice president and general manager of Kawasaki Engines.

During Equip Expo, Kawasaki Engines’ indoor exhibit [booth #1064] will represent the customer journey, where Kawasaki’s dealer network, engines, and parts and accessories all work together to deliver proven performance and quality. There will be five stations for attendees to complete:

Dealer counter – the centerpiece of the exhibit, dealer attendees can speak with technicians as well as learn more about what Kawasaki can offer them. Landscapers can find a local dealer and learn more about the advantages of working with an authorized dealer.

Engine series – several engines across a variety of power levels and end uses will be featured and staffed with subject-matter experts to help answer questions and provide additional information.

EVO/EFI technology station – learn more about the latest engine family and fuel-injection technology.

Genuine parts – discover the complete line up of KTECH™ filters, fuels, tune-up kits and oils.

Feeding America – for attendees who visit all five stations and complete the journey, Kawasaki Engines will make a donation to Feeding America, the largest hunger relief organization in the country; the company’s goal is to raise funds for 100,000 meals through completed journeys and additional donations from attendees.

At Kawasaki Engines’ outdoor exhibit [booth #7400D], showgoers can get up-close and see firsthand why Kawasaki Engines remains the industry standard, with mowers from various manufacturers on hand and a ride ‘n drive course where attendees can test and compare products. A special time-trial skills test will also be created, where attendees will be able to test themselves against the times of industry influencers who will drive the course on the first day and set a time to beat.Two winners will be selected each day to receive a package of Kawasaki Engines gear.

Kawasaki Engines has made 2024 the Year of the Dealer to recognize the value and importance of its vast network of more than 7,700 authorized dealers, a theme that will feature at Equip Exposition 2024, Oct. 16-18 in Louisville, Kentucky.

KAWASAKI ENGINES CELEBRATES DEALER NETWORK AT EQUIP EXPOSITION 2024

Kawasaki Engines has introduced KTECH™ 3-in-1 Fuel Treatment to its suite of Kawasaki Genuine Parts, which includes KTECH oils, fuels, tune-up kits and accessories. Landscapers, contractors and others who count on outdoor power equipment to get the job done can purchase KTECH 3-in-1 Fuel Treatment and other products through Kawasaki’s extensive dealer network.

Designed to help protect 4-cycle and 2-cycle gasoline engines and their fuel systems, KTECH Fuel Treatment helps eliminate harmful deposits and safeguards against ethanol-related performance issues. This product is alcohol-free and is formulated to keep both carbureted and EFI fuel systems clean and ready to perform.

KTECH Fuel Treatment provides users with three key benefits:

STABILIZES: helps stabilize fuel for up to 24 months.

CLEANS: a specialized additive formula helps decompose and eliminate harmful deposits and keeps fuel fresh.

PROTECTS: safeguards and preserves metal parts against corrosion, rust, oxidation, and other factors caused by moisture buildup.

“Our KTECH family of products help customers protect their investment and perform their work with confidence and efficiency,” said Nelson Wilner, senior vice president and general manager. “With the addition now of KTECH 3-in-1 Fuel Treatment, we’re able to continue delivering the high performance, trust and reliability that are the hallmarks of all Kawasaki products.” 

Kawasaki Engines, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets. The division is headquartered in Grand Rapids, Mich. It sells to and services customers through a network of OEMs, distributors, and more than 7,600 independent dealers throughout the United States, Canada, Mexico, Puerto Rico, select countries in Central and South America, Australia, and the U.S. Trust Territories of the Pacific, including Guam.

Fuel treatment now available through dealers; helps protect 4-cycle and 2-cycle gas engines and fuel systems

KAWASAKI ENGINES ADDS KTECH™ FUEL TREATMENT TO ITS SUITE OF GENUINE PARTS

Kawasaki Engines today announced a series of leadership changes taking place at its division headquarters. Effective May 1, the following executives have moved into new roles:

Fumihiro (Clint) Ohno, the senior vice president and general manager of the engines division since 2014, and Atsuhiro Yoshimatsu, executive vice president and general manager of research & development since 2019, both returned to corporate headquarters in Japan. After a total of 17 years with the engines division, Ohno continues to serve in a consultatory role, as a senior
advisor for Kawasaki Engines, to help ensure continued support for customers and dealers.

Nelson Wilner, formerly vice president of business operations, becomes senior vice president and general manager, business operations. Wilner now holds one of the top leadership positions within the engines division and is responsible for continuing to enhance a strong employee and customer-centered culture while positioning the company for future product and sales expansion.

Eisaku Mori is a veteran executive of Kawasaki in both Japan and the United States. Mori previously held positions at the engine manufacturing plant in Missouri and at the engines division in Michigan before returning to the corporate office in Japan in 2019. Mori, who most recently held the position of general manager of general purpose engines in Japan, now returns to Grand Rapids, succeeding Yoshimatsu as executive vice president and general manager of research & development.

“We want to acknowledge and thank Mr. Ohno and Mr. Yoshimatsu for the outstanding leadership and dedication they’ve shown Kawasaki Engines, and also congratulate Mr. Wilner on his promotion,” said Mori. “We have confidence in a strong and knowledgeable executive team who will continue the tradition of thoughtful leadership and strategic growth.”

Kawasaki Engines today announced a series of leadership changes taking place at its division headquarters.

KAWASAKI ENGINES ANNOUNCES LEADERSHIP CHANGES

Kawasaki Engines today announced the relaunch of 

, the company’s consumer website. The updated site provides commercial and residential customers with easy-to-find and complete information about Kawasaki’s lineup of engines, Kawasaki Genuine Parts and products, and a dealer locator.


“We want Kawasaki Engines customers to have an easy, intuitive experience when they come looking for information and assistance, and that’s our goal in creating and relaunching our website,” said Karen Howard, Director, Dealer Sales Support & Marketing. “Just like our engines and maintenance parts, KawasakiEnginesUSA is a well-engineered and trusted tool to help you get the job done.”

The site is divided into three sections: Engines, Genuine Parts and Support & Resources:

The Engines section includes the full range of Kawasaki Engines’ current lineup, including the new EVO line of engines, as well as information about Kawasaki’s electronic fuel injection technology and SAE-certified power ratings. Dropdown menus allow users to input their intended duty cycle and end use to find the right engine for the job.

Genuine Parts showcases the company’s KTECH™ fuel and oil products, tune-up kits, and other maintenance parts and accessories. There is also a convenient parts-lookup function that accesses the full range of Kawasaki Genuine Parts and provides detailed illustrations and specifications.

In Support & Resources users can search for an owner’s manual by engine series, view educational videos, and consult engine brochures to help keep an engine running strong season after season.

, an interactive virtual experience launched in 2022 to complement the consumer website. The site offers customers a 3D, sound-enhanced way to experience Kawasaki Engines and learn more about the features, benefits and specifications of the company’s product lineup.


Kawasaki Engines, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets. The division is headquartered in Grand Rapids, Mich. It sells to and services customers through a network of OEMs, distributors, and more than 7,700 independent dealers throughout the United States, Canada, Mexico, Puerto Rico, select countries in Central and South America, Australia, and the U.S. Trust Territories of the Pacific, including Guam.

Kawasaki Engines today announced the relaunch of KawasakiEnginesUSA.com, the company’s consumer website.

KAWASAKI ENGINES LAUNCHES UPDATED CONSUMER WEBSITE

 Kawasaki Engines today announced the launch of 

, the company’s new virtual experience showroom. The website offers customers an interactive way to experience and learn about Kawasaki Engines and is designed to highlight the features, benefits and specifications of the company’s product lineup.

“Our new virtual experience is the result of understanding the changing marketplace and the shift in our customers’ preferences towards researching products online,” said Karen Howard, Director, Dealer Sales Support & Marketing. “By adding KawasakiEnginesPower.com to our network, all our customers now have the flexibility to engage and have a valuable experience either virtually or in-person at a dealership.”

The site is divided into three sections: Engines, Genuine Parts and Testing:

The Engines section highlights several of the leading engines from Kawasaki Engine’s current lineup, fully modeled in 3D for a 360-degree view, including the new EVO line of engines. Users can click on an engine to view full features and specs through immersive scrolling graphics and also listen to the engine in action.

Genuine Parts showcases the company’s KTECH™ fuel and oil products, maintenance parts and other accessories. There is also information on the benefits of proper maintenance and use of Kawasaki Engines Genuine Parts to ensure an engine’s performance and longevity.

The Testing section presents an inside look at the extreme measures Kawasaki Engines takes to verify performance, reliability, durability and efficiency in every engine. The page gives information on testing in environmental chambers, on dynameters and with a pressure-controlled oxidizer.

KawasakiEnginesPower.com will work in tandem with the existing website. Customers can take a deep dive into engines and other products on the virtual experience before visiting a dealer.

Kawasaki Engines, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets.The division is headquartered in Grand Rapids, Mich.It sells to and services customers through a network of OEMs, distributors, and more than 7,700 independent dealers throughout the United States, Canada, Mexico, Puerto Rico, select countries in Central and South America, Australia, and the U.S. Trust Territories of the Pacific, including Guam.

Immersive website allows customers to interact with 3D models of Kawasaki Engines’ lineup and explore features and specs in greater detail

KAWASAKI ENGINES LAUNCHES VIRTUAL EXPERIENCE SHOWROOM

The latest in performance excellence from Kawasaki Engines, EVO engines offer increased power density and greater fuel efficiency.

GRAND RAPIDS, Mich. (October 19, 2022) --- Kawasaki Engines has unveiled a new line of engines at Equip Exposition 2022: EVO, the next evolution for Kawasaki Engines, an electronic fuel-injected (EFI) engine that offers increased power density and improved fuel efficiency.

The latest development in performance excellence, EVO engines are manufactured at the Kawasaki Engines facility in Maryville, Missouri. EVO’s increased power density and greater efficiency are the result of enhanced intake and a technologically advanced throttle control system. Combined with fuel efficiency and reduced emissions, EVO has been developed to meet the needs of today’s lawn and landscape professionals.

Kawasaki EFI integrates a cutting-edge electronic throttle control and an advanced electronic control unit to continuously match mower engine power to cutting load and ground speed. Blades maintain maximum cutting performance through heavy turf, tall grass and up hills.

EVO engines include the following features:

Intake efficiency - The compact layout allows for a more direct air path and flow area has also been increased. The shorter path and larger area result in enhanced intake efficiency, which delivers higher performance and improved fuel economy.

New cylinder head design - Developed for high-powered performance, the new FX EVO features cylinder heads with intake and exhaust ports optimized for maximum efficiency and improved flow. The low-pressure casting technology results in high strength, temperature-resistant heads.

3-valve cylinder head - Each FX EVO engine’s cylinder head features three valves, two intake and one exhaust, with increased diameters. Benefits include increased efficiency, improved combustion and reduced exhaust emissions by helping the engine breathe easier.

Pent-roof combustion chamber - The optimized combustion chamber design features a pent-roof construction and three valves that generate a stronger tumble flow. Stronger tumble flow encourages better flame propagation, which improves combustion. Results are better fuel economy and lower emissions.

Oversized inspection cover - In direct response to customer demand, the size of the inspection covers and clean-out ports on the new FX EVO are dramatically increased for enhanced ease of maintenance. This enlarged structure allows for more efficient grass removal from around the cylinder head and cooling fins, and allows access to the intake manifold and fuel injectors without removing the fan housing.

Larger oil fill - Designed for quick and convenient oil changes, the FX EVO engine’s dipstick and fill tube have been increased in diameter compared with the FX850V EFI, while the cap features a quarter-turn design.

Cyclone air filtration - An important element of each FX EVO, the proven multi-stage FX air filtration system provides the engine with clean, filtered air by swirling heavy grass, dust and debris away from the filter and other crucial engine components.

SAE-certified horsepower – as with all Kawasaki Engines, Certified Critical Power™ engines deliver a minimum of 98% of rated horsepower.

“Our new EVO line of engines represent the latest in trusted, efficient performance from Kawasaki Engines,” said division vice president Nelson Wilner. “We poured our collective experience and engineering know-how into creating the most efficient, powerful engine we could, and we’re extremely proud to now make EVO available to our customers, dealers and end-users.”

Kawasaki Engines has unveiled a new line of engines at Equip Exposition 2022: EVO, the next evolution for Kawasaki Engines, an electronic fuel-injected (EFI) engine that offers increased power density and improved fuel efficiency.

Kawasaki Engines Unveils EVO, the Next Evolution in Engines

Company to celebrate its heritage of trusted lawn mower engines; continue its commitment to Feeding America; and connect with customers, dealers and end-users.

GRAND RAPIDS, Mich. (October 13, 2022) --- Kawasaki Engines will pack additional horsepower for Equip Exposition 2022, highlighted by the launch of a new engine line that will join the Kawasaki lineup. In tandem with the new engine offerings, the company will present an indoor and outdoor experience that underscores the quality, value and reliability Kawasaki delivers to outdoor lawn equipment manufacturers, dealers and end users.

During the Oct. 19-21 gathering at the Kentucky Exposition Center in Louisville, Kawasaki Engines’ indoor exhibit space [booth #1064] will focus on the customer journey, where Kawasaki’s engines, parts, and accessories work together to deliver proven performance and quality.

At the first station, visitors will progress through a timeline of Kawasaki’s proven workhorse engines over the years, culminating with the all-new engine, where immersive touchscreen technology will help tell the story. Kawasaki Engines will hold an unveiling of the new engine line on Wednesday, October 19, at 1pm and then a press conference about the new engines on Thursday, October 20, at 11am; both events will take place at Kawasaki’s indoor exhibit, booth #1064.

The next station will spotlight Kawasaki’s recent growth and evolution at its new manufacturing facility in Boonville, MO, which began production during summer 2022. The third station will provide attendees an in-depth look at Kawasaki Engines’ line of fuels: KTECH™ Pre-Mixed 2-Cycle Fuel + Oil and KTECH Ethanol-Free 4-Cycle Fuel. These new formulations, developed to alleviate common problems for outdoor power equipment users, also feature various container sizes and new packaging.

The customer journey concludes with Kawasaki providing attendees the opportunity to participate with Feeding America, the largest hunger relief organization in the country. Now in its fourth year, the Kawasaki Engines partnership with Feeding America has become an annual part of the event and the company looks forward to reaching record levels of support.

While all of this is happening indoors, a neighborhood block party will be breaking out at the Kawasaki Engines’ outdoor exhibit [booth #7400D]. Come for the games, industry influencers (Dirt Monkey & Brian’s Lawn Maintenance) and hot dogs, then stay to network, learn and interact with Kawasaki representatives. Show attendees will also see firsthand why Kawasaki engines remain popular and sought-after, with equipment from various manufacturers on hand and a ride ‘n drive course where attendees can test their driving skills on zero-turn and stand-on machines.

“Our team looks forward to connecting with colleagues from across the outdoor power equipment industry,” said Nelson Wilner, vice president of Kawasaki Engines. “We’re bringing our latest technology to Equip Expo and we can’t wait to take the wraps off our new engines, and we’re pleased to welcome everybody into the Kawasaki Engines family at our outdoor block party.”

Kawasaki Engines to Debut New Line of Engines at Equip Exposition 2022

GRAND RAPIDS, Mich. (October 5, 2022) --- Kawasaki Engines has announced that its business in Puerto Rico has transitioned to a dealer-direct structure effective October 1, 2022, adding to its network of more than 7,600 independent dealers around the world.

Under the new structure, Kawasaki Engines provides dealers in Puerto Rico with all the dealer-support services provided throughout its domestic network. These include sales and marketing programs, technical assistance, warranty support, customer care, and a direct line to Kawasaki through a district sales manager, an inside sales representative, and a field service advisor.

“Ultimately this is about providing better and more consistent support for the lawn and landscape dealers and their customers in Puerto Rico,” said Karen Howard, director, dealer sales support and marketing. “We look forward to providing increased levels of service support and an enhanced customer experience.”

Kawasaki Engines, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets. The division is headquartered in Grand Rapids, Mich. It sells to and services customers through a network of OEMs, distributors, and more than 7,600 independent dealers throughout the United States, Canada, Mexico, Australia, select countries in Central and South America, and the U.S. Trust Territories of the Pacific, including Guam.

Kawasaki Engines has announced that its business in Puerto Rico has transitioned to a dealer-direct structure effective October 1, 2022, adding to its network of more than 7,600 independent dealers around the world.

Kawasaki Engines Announces New Dealer Structure in Puerto Rico

Boonville, Missouri, site will employ more than 250 people; now second plant in the state

GRAND RAPIDS, Mich. (Oct. 7, 2021) -- To meet increased demand from customers, the quantity of Kawasaki engines special-built for lawn, garden and industrial applications will get a needed boost next summer when a new production facility opens in Boonville, Mo.

The announcement was made by officials of Kawasaki Motors Manufacturing Corp., U.S.A. (KMM) during a grand opening ceremony held at the facility, where they were joined by additional Kawasaki leadership, representatives from the governor’s office, and other local government offices as well. The Boonville plant represents the company’s second location in Missouri, joining the Maryville operations which were established in 1989.

This will add to the total statewide staff of nearly 1,200 based at the Maryville plant, which produces 18 different engine models ranging from 14.5HP to 38.5HP. Slated to begin production in summer 2022, the Boonville facility is currently being retrofitted and will initially include approximately 250 employees.

“This expansion of production capabilities for our engines is a significant step forward in our continuing ability to provide superior quality engines in the quantities needed to meet expanding market demand,” said Nelson Wilner, vice president at Kawasaki Engines Division.

Kawasaki Engines, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets. The division is headquartered in Grand Rapids, Mich. It sells to and services customers through a network of OEMs, distributors, and more than 7,700 independent dealers throughout the United States, Canada, Mexico, Australia, select countries in Central and South America, and the U.S. Trust Territories of the Pacific, including Guam.

To meet increased demand from customers, the quantity of Kawasaki engines special-built for lawn, garden and industrial applications will get a needed boost next summer when a new production facility opens in Boonville, Mo.

Increased Kawasaki Engine Production to Come Online as Kawasaki Motors Manufacturing Corp., U.S.A. Announces New Facility to Open Next Year

Coming Together to network, learn and interact; Kawasaki will again support the effort to feed hungry families through Feeding America

GRAND RAPIDS, Mich. (October 6, 2021) --- Kawasaki Engines heads to the GIE+EXPO in Louisville, Ky., with an all-new exhibit showcasing the company’s products and capabilities under the theme of “Coming Together.” The theme is a nod to the return of GIE+EXPO since 2019, as well as a description of Kawasaki’s engines, parts, and accessories working together to deliver proven performance and quality to outdoor lawn equipment manufacturers.

“We’re absolutely looking forward to GIE+EXPO and we’re grateful for the opportunity to resume some face-to-face communication with customers, dealers, end-users and business associates,” said Nelson Wilner, vice president of the division. “We value the relationships we have with all our stakeholders, and we invite those attending to join us in learning about our tremendous line of products and have some fun interactive experiences at the same time.”

During the Oct. 20-22 gathering at the Kentucky Exposition Center in Louisville, Kawasaki Engines’ indoor exhibit space #1064 will be a Kawasaki Lounge with the engine family on display, a place for attendees to rest for a few minutes while they explore the show. On Thursday and Friday, Kawasaki’s taking the show and team outside at exhibit #7422D, where guests can expect a safely distanced environment in which to network, learn and interact. Display highlights will include:

Stations that allow attendees to get an in-depth look at Kawasaki Engines’ products and services. Among them will be a showcase presentation of the company’s recently launched line of fuels: KTECH Pre-Mixed 2-Cycle Fuel + Oil and KTECH Ethanol-Free 4-Cycle Fuel. These new formulations, developed to alleviate common problems for outdoor power equipment users, also feature various container sizes and new packaging.

Profiles on Kawasaki’s broad engine family and a hospitality counter staffed with technical and sales team members to answer general questions such as, "How do I become a dealer?" and "How do I find my local Kawasaki dealer?"

Kawasaki will again provide attendees the opportunity to participate with them in the annual GIE effort to feed hungry families through a relationship with Feeding America, the largest hunger relief organization in the country. This marks the third year that Kawasaki has incorporated the Feeding America outreach effort into its GIE display. In two previous years of participation, Kawasaki generated funds to provide thousands of meals to the under-served. Wilner said, “It has been gratifying to see the participation each year and this year we’re sure the GIE attendees will recognize that the current need is even greater—another example of coming together.”

Show attendees will get a real hands-on example of why Kawasaki engines have become so popular, with numerous pieces of equipment from a variety of manufacturers on hand. In addition, a precision-course Ride ‘n Drive will give attendees the opportunity to test their driving skills on zero-turn and stand-on machines.

Kawasaki Engines heads to the GIE+EXPO in Louisville, Ky., with an all-new exhibit showcasing the company’s products and capabilities under the theme of “Coming Together.” The theme is a nod to the return of GIE+EXPO since 2019, as well as a description of Kawasaki’s engines, parts, and accessories working together to deliver proven performance and quality to outdoor lawn equipment manufacturers.

Kawasaki Engines to Showcase Engines, Parts and Accessories at GIE+EXPO 2021

TIRSA and TERMSA to support OEM service needs in growing Mexico market.

GRAND RAPIDS, Mich. (May 6, 2021)---As part of its continuing efforts to provide maximum support to its OEMs in Mexico, the Engines Division of Kawasaki Motors Corp., U.S.A. today announced an agreement with two affiliated companies to assume import and distribution activities in Mexico. Tecnologia En Riego De Mexico (TERMSA) and Tecnologia Integral En Riego (TIRSA) will geographically split responsibilities for the country, based on a north-south division of its numerous states.

Each of the companies will import and market replacement engines and parts, as well as provide warranty and technical support. Given the country’s climate, dependence on agriculture as a significant contributor to its GDP, and a population of nearly 130 million people, Mexico is a logical extension for Kawasaki’s business growth and service network, according to Nelson Wilner, Engines Division vice president.

“We recognize that the characteristics of the market in Mexico are very different than here in the U.S., with agricultural markets being the predominant end-users of lawn and garden equipment,” said Wilner. “That factor, mixed with a need to service stadiums, golf courses and similar facilities requires finding the most experienced partners to help us grow our business in Mexico,” concluded Wilner.

Wilner said Mexico’s dealer base numbers approximately 5,000, with about 1,500 of them specialists in the lawn and garden segment.

TIRSA, based in Guadalajara, will service the area of Mexico that lies roughly north of Mexico City to the U.S. border, including Baja. The 38-year-old company has experience providing both exclusive and shared distribution services to its clients. Its staff provides sales, administrative, systems design, warehouse, and technical support.

TERMSA, with headquarters in Mexico City, will focus on the area roughly south of the capital, and its sales, administrative, and technical staff will work with dealers and the landscape industry in that 14-state area. The company is currently constructing a new warehouse in Playa del Carmen. It holds memberships in both the National Association of Golf Club Superintendents and in the Mexican Golf Federation.

Both of the distributors will provide full-service capabilities, inclusive of technical education for their respective distribution channels. Kawasaki anticipates that order-to-delivery timing for its products will be greatly enhanced and will aid in building an increased presence for the brand.

Kawasaki Engines, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets. The division is headquartered in Grand Rapids, Mich. It sells to and services customers through a network of OEMs, distributors, and more than 7,500 independent dealers throughout the United States, Canada, Mexico, Australia, select countries in Central and South America, and the U.S. Trust Territories of the Pacific, including Guam.

As part of its continuing efforts to provide maximum support to its OEMs in Mexico, the Engines Division of Kawasaki Motors Corp., U.S.A. today announced an agreement with two affiliated companies to assume import and distribution activities in Mexico beginning May 5. Tecnologia En Riego De Mexico (TERMSA) and Tecnologia Integral En Riego (TIRSA) will geographically split responsibilities for the country, based on a north-south division of its numerous states.

Kawasaki Engines Division Names Mexico Distributors

New products for both 2 and 4-cycle applications alleviate common efficiency problems for Outdoor Power Equipment users.

GRAND RAPIDS, Mich. (May 4, 2021)---Kawasaki Motors Corp., U.S.A. Engines Division is launching two rigorously tested, Ethanol-free, fuel products specifically optimized for OPE applications. The introduction of these two additions to Kawasaki’s Signature Series family of products includes KTECH™ BLEND Pre-Mixed 2-Cycle Fuel + Oil and KTECH Ethanol-Free 4-Cycle Fuel.

 product, engineered to avoid the inherent issues attached to pump fuel that is formulated for the transportation industry. It is available in quart, one and five gallon cans, as well as 54-gallon drums.

This new entry in the KTECH product line provides easy starts, lower maintenance, and takes all the guesswork out of the oil and fuel mix for 2-cycle equipment. Because of OPE’s high sensitivity to fuel, and with the inevitability of wide-ranging applications, pump gas has never truly provided the level of consistency required by users. This is primarily the result of the fuel production process, which varies by state and region. It’s compounded by the need to meet minimum standards that don’t prioritize OPE usage.

Kawasaki’s KTECH development and engineering teams have focused on delivering a stable mixture that will last two years in a tank and five years in a sealed container. Formulated specifically for small engines, it employs 93 Octane ethanol and the highest quality 100 percent synthetic blend FD Certified oil. The premix offers better starting and more efficient operating characteristics.

Tests conducted during the development procedure yielded results that indicate the superiority of the KTECH product in numerous attribute categories, among them: engine cleanliness, carbon build-up, port blockage, and ring wear.

By addressing industry issues such as corrosion and poor detergency, this fuel-oil pre-mix offers the solution for easy start and run applications at sea level or higher altitude, in cold, dry, humid, or hot weather, and after sitting for up to a several years. It will work with equal efficacy in lower RPM blowers and in higher RPM chainsaws.

 is formulated for long life durability of 4-cycle small engines, and 2-cycle when mixed with oil to engine manufacturer specifications. Kawasaki used only the finest quality components in developing this new fuel so it can aid in reducing equipment downtime, and user aggravation. Like the KTECH BLEND Pre-Mixed 2-cycle Fuel + Oil, the KTECH Ethanol-Free 4-Cycle Fuel earned 93 Minimum Octane Rating via the (R+M)/2 Method.

The company points out that this new KTECH Ethanol-Free 4-Cycle Fuel passes warranty requirements for all manufacturers of 4-cycle and 2-cycle (when mixed with 2-cycle oil to manufacturer specifications) engines.

An added benefit to these new offerings from Kawasaki’s KTECH is the relative actual size of their one-gallon containers—Kawasaki’s measures a full 128oz capacity while many others now market one-gallon containers that have only 110oz of liquid. Like the other fuel, this one is also available in one quart and five-gallon cans as well as a 54-gallon drum.

Kawasaki Engines (www.KawasakiEnginesUSA.com), a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets. The division is headquartered in Grand Rapids, Mich. It sells to and services customers through a network of OEMs, distributors, and more than 7,500 independent dealers throughout the United States, Canada, Mexico, Australia, select countries in Central and South America, and the U.S. Trust Territories of the Pacific, including Guam.

Kawasaki Motors Corp., U.S.A. Engines Division is launching two rigorously tested, Ethanol-free, fuel products specifically optimized for OPE applications. The introduction of these two additions to Kawasaki’s Signature Series family of products includes KTECH™ BLEND Pre-Mixed 2-Cycle Fuel + Oil and KTECH Ethanol-Free 4-Cycle Fuel.

Kawasaki Adds Two Ethanol-Free KTECH™ Genuine Parts

Newly-named Customer Care Department effective April 1

As the Kawasaki Motors Corp., U.S.A. Engines Division has continued its growth, the company has built much of its reputation on the level of responsiveness it has shown to its customers. One of the most important groups—dealers—will soon see an expanded concentration of support as Kawasaki’s existing Order Services Department becomes the Customer Care Department, effective April 1.

More than a name change, the six-person team will be focused on enhancing the contact procedures between dealers and the company, as well as optimizing the efficiency of those contact points for all concerned. It will be headed by Jake Heaton, a four-year veteran of the Order Services Department, recently promoted from supervisor to manager.

“This change signals once again that we’re prepared and eager to play a significant role in our dealers’ business growth,” said Karen Howard, director of dealer support and marketing.

The company believes that the keys to providing needed service are two-fold; quick response and thoroughness of information—both delivered with expertise and caring from a dedicated team that is able to track individual dealer issues from inception to conclusion.

Howard stressed that requests from dealers will be tracked through KMC’s system by staff with an intimate knowledge of the product and ordering process. The dealers’ first point of contact will generally be the team member that manages the issue and reports back to the dealer, shortening the process and helping to maintain personal interaction.

“Issues brought to our attention aren’t simply spilling into a giant call center,” said Howard. “They’re being given special, individual attention so that the process can be managed quickly.”

According to Howard, “This detailed and focused methodology will allow the Kawasaki Customer Care team to become better advocates for the dealers, not only through efficiency, but also by making their concerns known to all relevant teams to help resolve issues for the dealer.”

Kawasaki Engines, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets. The division is headquartered in Grand Rapids, Mich. It sells to and services customers through a network of more than 40 OEMs, 15 distributors, and more than 7,500 independent dealers throughout the United States, Canada, Australia, select countries in Central and South America, and the U.S. Trust Territories of the Pacific, including Guam.

Kawasaki Engines Focuses on Dealer Support

Latest heavy-duty powerplant has new look and great features.

GRAND RAPIDS, Mich. (Jan. 2020) Kawasaki’s EFI engines, recognized as industry workhorses consistently providing high performance power to numerous OEM applications, receives an infusion to its line-up with the new FX1000V EFI. A 38.5 HP SAE Certified engine, this unit brings the family to a total of five engines, providing the essential ingredients for commercial mowers and heavy-duty industrial and construction equipment. The FX1000V EFI joins the FS730V, FT730V, FX730V, and FX850V engines as the largest and most powerful option available.

Like all of Kawasaki’s EFI engines, this engine features an integrated electronic throttle control and boasts serious strength with three valves per cylinder, a commercial canister air filtration system, and magnetic clean-out ports for easy tool-less maintenance.

It even looks new—with a distinct design differentiating it from other Kawasaki units—featuring a uniquely designed rain cap cover and new hex-shaped screen guard.

“Kawasaki’s open-loop EFI system provides simple, efficient, reliable performance for the toughest of in-field operational requirements. The integrated electronic throttle control instantly adjusts engine power-to-load, for maximum cutting power at higher speeds, cleaner mowing in heavy turf, and fewer recuts. The high pressure returnless fuel system offers consistent fuel delivery and maintains smooth operation in high temperature conditions. And, economy and efficiency are heightened via Kawasaki’s multi-port sequential fuel injection, providing high-precision fuel delivery to maximize power-per-stroke, achieving more work with less fuel.

At the heart of the FX1000V EFI is Kawasaki’s ECU; the advanced electronic control unit is constantly monitoring ambient conditions and real-time engine performance to adjust as needed and deliver optimum power and efficiency, regardless of the mowing conditions.

The EFI system coordinates with OEM systems for seamless, efficient integration of controls, sensors, and displays. This blending of technical information provides advanced features to the end user.

Kawasaki’s EFI engines, recognized as industry workhorses consistently providing high performance power to numerous OEM applications, receives an infusion to its line-up with the new FX1000V EFI. A 38.5 HP SAE Certified engine, this unit brings the family to a total of five engines, providing the essential ingredients for commercial mowers and heavy-duty industrial and construction equipment. The FX1000V EFI joins the FS730V, FT730V, FX730V, and FX850V engines as the largest and most powerful option available.

Kawasaki's EFI Engine Family Grows with Addition of FX1000V EFI

KHI sees combined motorcycle and engine group autonomous status leading to continued growth in coming years.

GRAND RAPIDS, Mich, (Nov. 2020)---Kawasaki Heavy Industries, Ltd., Japan, has announced that effective October 1, 2021, its Motorcycle and Engines business unit will operate independently of KHI. The move will promote increased flexibility for these categories in order to more quickly respond to market opportunities and innovations.

Kawasaki Engines Division of Kawasaki Motors Corp., U.S.A. (KMC) will be able to capitalize on this change through a speedier, more efficient concept-to-market process that will provide the Division with greater latitude in the overall development timeline.

Nelson Wilner, Engines Division vice president said “This move is recognition of KHI’s confidence in the success of our engine business that has steadily grown over the past decade. It provides us greater autonomy to pursue opportunities that will provide benefits for our entire Kawasaki Engines family—our OEMs, distributors, and dealers.”

Wilner indicated that no changes to employee structure or responsibility are expected.

Kawasaki Heavy Industries, Ltd., Japan, has announced that effective October 1, 2021, its Motorcycle and Engines business unit will operate independently of KHI. The move will promote increased flexibility for these categories in order to more quickly respond to market opportunities and innovations.

Kawasaki Motorcyles and Engines Will Operate as Independent Unit Beginning October 2021

Experienced company executive will lead OEM team’s continuing growth.

GRAND RAPIDS, Mich. (Nov. 2020)--Kawasaki Motors Corp., U.S.A. Engines Division has announced the promotion of Todd Sytsma to manager, OEM department. Sytsma, a Grand Rapids native, has worked as an OEM sales manager at Kawasaki for the past four years.

Sytsma’s primary responsibilities will include the growth and maintenance of the brand’s business-to-business sales, working with U.S. based companies.

He will oversee the day-to-day operations of Kawasaki’s OEM department, while providing guidance and support to the company’s OEM sales managers, administrators, and coordinators. Included in his responsibilities will be regular interaction with the vice president of the division, concentrating on the development and implementation of strategic departmental and divisional initiatives.

“Todd’s experience provides him with the perfect foundation to collaboratively grow Kawasaki’s OEM presence,” said Nelson Wilner, vice president. “His in-depth knowledge of our products, our programs and our ongoing efforts to support industry partners will be a major contributor to future brand achievements.”

A graduate of Calvin University, Sytsma previously served in various sales and management roles in the industrial support category prior to joining Kawasaki.

Kawasaki Motors Corp., U.S.A. Engines Division has announced the promotion of Todd Sytsma to manager, OEM department. Sytsma, a Grand Rapids native, has worked as an OEM sales manager at Kawasaki for the past four years.

Kawasaki Engines Division Names Todd Sytsma Manager, OEM Department

GRAND RAPIDS, Mich. (Dec. 19, 2019)---With an existing broad line of engines found in the chassis of more than 40 industry OEMs, Kawasaki used this year’s indoor display at October’s GIE+EXPO to highlight two about-to-be-released new powerplants and educated attendees about key parts of the company’s development process. And, to top things off, visitors to the display got to participate in the donation of more than 103,000 meals to food-insecure families.

The new engines slated for 2020 release included the FX1000V EFI and the FT730V Carbureted units, which were given prime position at GIE and attracted attention from all facets of the industry. While detailed information won’t be released until a later date, the company did post the horsepower ratings for the FX1000V EFI, rated at 38.5HP.

According to Karen Howard, director, dealer sales support and marketing, “they represent another stage in a continuing roll-out of new engines that are developed to fit the needs of the OEM community, our dealers, and landscapers.”

Kawasaki’s team members concentrated on helping attendees understand four key characteristics of the brand’s positioning: Uncompromising, Perfecting, Service, and Precision.

These were communicated in ways both educational and fun.

Among the displays were two that actively involved visitors. One allowed them to hold different parts of engines and then use their fingers on a touch-sensitive table video display to graphically move parts in and out of a complete engine. The other let them see how Kawasaki utilizes 3D printing as a culminating step in the R&D development process; a handheld scanner provided the first step—followed by a unique 3D printer demonstration—as an example of how production part quality is created.

And, after making their way through areas of the display addressing the four key characteristics, visitors were provided a Kawasaki hat and signed a donation recognition card signifying a $5 donation in their name made by Kawasaki to FEEDING AMERICA, the nation’s largest domestic hunger-relief organization. It works through more than 200 local food banks in the U.S.

The cumulative donation to FEEDING AMERICA will provide 103,000 meals to those in need. This is the second year that Kawasaki has partnered with the charity to help reduce the incidence of food-insecurity and exceeded last year’s initial effort which raised enough funds to provide 88,000 meals.

As it does at each GIE, Kawasaki gave attendees an opportunity for hands-on experience with a number of different Kawasaki-powered units.

A major highlight of the outdoor display was the learning experience attached to Kawasaki’s new wireless KEI diagnostic tool for use with its growing line of EFI engines, the newest of which is the FX1000V EFI, which was shown indoors.

Kawasaki Engines, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets. The division is headquartered in Grand Rapids, Mich. It sells to and services customers through a network of more than 40 OEMs, 15 distributors, and more than 7,500 independent dealers throughout the United States, Canada, Australia, select countries in Central and South America, and the U.S. Trust Territories of the Pacific, including Guam.

With an existing broad line of engines found in the chassis of more than 40 industry OEMs, Kawasaki used this year’s indoor display at October’s GIE+EXPO to highlight two about-to-be-released new powerplants and educated attendees about key parts of the company’s development process. And, to top things off, visitors to the display got to participate in the donation of more than 103,000 meals to food-insecure families.

Kawasaki's GIE+Expo Display Provided Education and a Chance to Give Back

GRAND RAPIDS, Mich. (Dec. 17, 2019)---The Engines Division of Kawasaki Motors Corp., U.S.A. (KMC) has announced the appointment of Atsuhiro Yoshimatsu as executive vice president of the General Purpose Engine Division and general manager of research & development. The appointment is effective immediately.

He replaces Eisaku Mori, who held a similar position, and returned to Kawasaki Heavy Industries, Ltd. (KHI) as General Manager of General Purpose Engine Division.

Yoshimatsu, who has been with Kawasaki companies for nearly 35 years, brings a broad scope of experience to his new position in Grand Rapids.

Originally assigned as an engineer for the brand’s motorcycle group—both for consumer product application and competitive racing—he transitioned to the general purpose engine division where he initially worked as an engineer developing Kawasaki’s FC180V engine.

He came to the U.S. to establish the R&D center at Kawasaki Motors Manufacturing Corp., U.S.A. in Maryville, Mo. (KMM) in the mid-1990s before returning to Japan to work on the development of several new additions to the Kawasaki engine line-up.

Upon returning again to the U.S., he ultimately became R&D director at the Maryville facility, which was then turning out hundreds of thousands of units each year. Following numerous initiatives that helped assure Kawasaki brand growth here, he took over as R&D senior manager at Kawasaki Heavy Industries, Ltd. General Purpose Engine Division.

This current posting back in the U.S. provides Yoshimatsu with oversight of all facets of the Engines Division operations.

“I’m pleased to be able to work with an experienced team that easily integrates functions so that company objectives are quickly met, benefiting us, our OEMs, distributors and dealers, and Kawasaki end-users,” said Yoshimatsu.

Kawasaki Engines, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets. The division is headquartered in Grand Rapids, Mich. It sells to and services customers through a network of more than 40 OEMs, 15 distributors, and more than 7,500 independent dealers throughout the United States, Canada, Australia, select countries in Central and South America, and the U.S. Trust Territories of the Pacific, including Guam.

The Engines Division of Kawasaki Motors Corp., U.S.A. (KMC) has announced the appointment of Atsuhiro Yoshimatsu as executive vice president of the General Purpose Engine Division and general manager of research & development. The appointment is effective immediately.

Kawasaki’s New General Purpose Engines Division Evp and GM of R&D Brings Expansive Background to Position

GRAND RAPIDS, Mich. (Dec. 11, 2019)---Attendees visiting the Kawasaki Engines display at this year’s GIE+EXPO in Louisville helped the company bolster its contribution to FEEDING AMERICA to a level 15 percent above that achieved during the company’s initial effort at the trade gathering in 2018. Funds to provide more than 103,000 meals were generated at this year’s event. The donation marked the company’s new membership in FEEDING AMERICA ENTERPRISE SOCIETY, a group of businesses committed to the hunger relief organization’s vision of a hunger-free America.

Karen Howard, Kawasaki’s director, dealer sales support and marketing, said “we’re all heartened by the support shown by the industry and take great pride in the contributions we have collectively made.” Last year was Kawasaki’s initial involvement with Feeding America, prior to joining the organization’s Enterprise Society. She said “our broadened commitment to FEEDING AMERICA means that Kawasaki will continue to integrate the values expressed by the organization as we play a role in helping to generate financial support on a long-term basis.”

Funds to pay for the meals were uniquely generated by GIE attendees visiting various information stations within the Kawasaki display. At the conclusion of the process, attendees proudly signed donation recognition cards and Kawasaki provided FEEDING AMERICA with a $5 donation for each person.

Howard said, “This represents a very fulfilling way for Kawasaki to use the GIE platform to educate show attendees about our engines, accessories, and programs.”

FEEDING AMERICA, the nation’s largest domestic hunger-relief organization, works through more than 200 local food banks around the country to help reduce food insecurity in the United States. According to the organization, in 2018 14.3 million American households were food insecure, with limited or uncertain access to enough food. Households with children form the core of those likely to experience food insecurity.

Kawasaki Engines, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets. The division is headquartered in Grand Rapids, Mich. It sells to and services customers through a network of more than 40 OEMs, 15 distributors, and more than 7,500 independent dealers throughout the United States, Canada, Australia, select countries in Central and South America, and the U.S. Trust Territories of the Pacific, including Guam.

Attendees visiting the Kawasaki Engines display at this year’s GIE+EXPO in Louisville helped the company bolster its contribution to FEEDING AMERICA to a level 15 percent above that achieved during the company’s initial effort at the trade gathering in 2018. Funds to provide more than 103,000 meals were generated at this year’s event. The donation marked the company’s new membership in FEEDING AMERICA ENTERPRISE SOCIETY, a group of businesses committed to the hunger relief organization’s vision of a hunger-free America.

Kawasaki Engines Joins the Feeding America Enterprise Society

GRAND RAPIDS, Mich. (Oct. 17, 2018)---The Engines Division of Kawasaki Motors Corp., U.S.A. announced the retention of a new integrated creative agency to partner with the company as it continues to broaden its impact in the general purpose engine market. HZ, a strategically led, digitally driven agency headquartered in Rockville, Md., with offices in Baltimore, New York City, and Washington, D.C., will support the company’s efforts in branding, marketing, content creation and digital expansion. HZ’s wide-ranging offerings include a full spectrum of multichannel digital design and development, mobile activation, social media, brand and identity creation, content and video production, search marketing, data and analytics, as well as integrated media solutions. The agency’s client base includes consumer, hospitality, food & beverage, education, B2B, real estate, sports & entertainment, healthcare, and technology industries. Volkswagen, Salesforce.org, and Tishman Speyer’s Rockefeller Center are among its top clients.

According to Karen Howard, Kawasaki’s director, dealer sales support and marketing, “This new relationship will provide Kawasaki a broad window of opportunities for taking our brand marketing and integrated advertising activities to the next level. HZ has a proven record of success, including with clients having similar needs to ours.”

One of the firm’s current clients is Outdoor Power Equipment Institute (OPEI), the leading association of equipment, engine, and UTV manufacturers and suppliers. Howard said the agency’s involvement with OPEI provides HZ with a well-rounded understanding of the potential for growth in the near future.

“Among the key elements of the agency’s portfolio moving forward will be helping to assure continuity of brand, OEM, and dealer messaging so that the focus of Kawasaki’s outreach is both finely honed and distribution channel oriented,” said Tiffany Young, Kawasaki’s marketing manager, who will supervise ongoing contact with the agency.

Kawasaki’s approach to enhancing its digital footprint played a key role in the agency’s selection, according to Young. She said the company recognizes the importance of creating linkage between all of its outreach programs and sees the extensive experience from HZ in that area as being supportive of growth plans. “Kawasaki is the epitome of a brand that understands the importance of staying true to its core values in order to bring the best possible product and service to the market,” said Katie Hooper, chief strategy officer at HZ. “Long known as a brand that obsesses over quality, we look forward to bringing their remarkable story to life in new and innovative ways,” said Ron Thompson, vp, executive creative director. He added, “We’re looking forward to elevating this story across digital and traditional platforms to their customer base and also their consumers, the end users of these precision engines.”

Kawasaki Engines:
Kawasaki Engines, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets. The division is headquartered in Grand Rapids, Mich. It sells to and services customers through a network of more than 40 OEMs, 15
distributors, and more than 7,500 independent dealers throughout the United States, Canada,Australia, select countries in Central and South America, and the U.S. Trust Territories of thePacific, including Guam.
HZ:
HZ is a fully integrated creative agency specializing in branding, marketing, content, and digital. Known or employing a wide range of award-winning online and offline directives, HZ’s capabilities live at the intersection of design, storytelling, and technology. Led by founder and chief creative officer Karen Zuckerman, HZ employs a staff of nearly 200 creatives, strategists, and
specialists working in DC Metro, New York City, and Baltimore.

The Engines Division of Kawasaki Motors Corp., U.S.A. announced the retention of a new integrated creative agency to partner with the company as it continues to broaden its impact in the general purpose engine market.

New Integrated Creative Agency Named by Kawasaki's Engines Division

Each year, the place to be in mid-October is The Green Industry and Equipment Expo, in Louisville, known to everyone in the lawncare industry simply as GIE. This year is no exception, as the premiere event packs the Kentucky Exhibition Center Oct. 16-18. Kawasaki will once again host attendees at both its indoor display (#1064) and its outdoor demonstration display area (#7422-D). At the indoor booth guests will have a chance to see the newest engines on display for the first time, get hands on with the internal components of the engines, learn more about the new engine design process and see what’s new in genuine Kawasaki parts and accessories. Kawasaki’s team of product specialists, engineers, and marketing personnel will provide dealers and commercial landscapers with the most up-to-date information on the company’s advanced engine family. The complete line of powerful engines and unique accessories will be on view in Louisville, along with new explanatory materials and videos.

The GIE+EXPO 2019 conference is a great opportunity to meet with the Kawasaki staff responsible for the products’ design, development, and marketing. Attendees are urged to make the time to discuss products, trends, and the future of the industry. And, as in past years, everyone will have an opportunity to test-drive several Kawasaki-equipped riding units from a variety of OEM brands at the outdoor display area.

According to Kawasaki’s marketing manager Tiffany Young, “Attendees really should take advantage of the availability of our whole team at GIE+EXPO and come away with a better understanding of the development process and the products—it provides insight to the Kawasaki story.”

Last year at GIE Kawasaki initiated an effort that helped feed 88,000 people through a charity relationship with Feeding America, the largest hunger relief organization in the country. Visitors to the indoor display will again have the opportunity to learn quick facts about Kawasaki and its products and receive a special gift and the satisfaction of helping to feed families everywhere.

The exhibition opens Oct. 16, with only dealers being admitted from 11:00 a.m. to 3:00 p.m., then all visitors admitted from 3:00 p.m. until closing at 7:00 p.m. The hours on Oct. 17 are from 9:00 a.m. to 5:00 p.m. for both indoor and outdoor display areas, while the next day posts indoor opening hours from 8:00 a.m. to 2:00 p.m., while the outdoor area will close one hour earlier.

And, as usual when visiting GIE, there’s more to Louisville than just business! Attendees are invited to join together each evening for a free concert at Downtown Louisville’s Fourth Street Live. A different featured recording act will highlight the openair stage on Oct. 15, 16, and 17 starting at 8:00 p.m. Driving to GIE this year? If so, event organizers (www.gie-expo.com) have made your trip a little easier and for the first time are now providing free parking at the Kentucky Exposition Center. Take a tip from regular attendees and avoid some of the entry traffic lines by using Gate 2 or Gate 4 on Crittenden Drive, or Gate 6 on Preston Highway. If you’re planning to fly into Louisville, it’s a short five-minute taxi from the airport to the GIE venue.

However you get there, be sure to spend some time with Kawasaki and see why the brand is the one most preferred by lawn care professionals.

The GIE+Expo is one of our favorite events of the year and we love to see our Kawasaki dealers and commercial landscapers stop by our indoor #1064 and outdoor #7422-D booths. If you are planning to be at the GIE+Expo, October 16-18, stop on by and tell us your Kawasaki engine story.

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