Kawasaki's GIE+Expo Display Provided Education and a Chance to Give Back

GRAND RAPIDS, Mich. (Dec. 19, 2019)---With an existing broad line of engines found in the chassis of more than 40 industry OEMs, Kawasaki used this year’s indoor display at October’s GIE+EXPO to highlight two about-to-be-released new powerplants and educated attendees about key parts of the company’s development process. And, to top things off, visitors to the display got to participate in the donation of more than 103,000 meals to food-insecure families.

The new engines slated for 2020 release included the FX1000V EFI and the FT730V Carbureted units, which were given prime position at GIE and attracted attention from all facets of the industry. While detailed information won’t be released until a later date, the company did post the horsepower ratings for the FX1000V EFI, rated at 38.5HP.

According to Karen Howard, director, dealer sales support and marketing, “they represent another stage in a continuing roll-out of new engines that are developed to fit the needs of the OEM community, our dealers, and landscapers.”

Kawasaki’s team members concentrated on helping attendees understand four key characteristics of the brand’s positioning: Uncompromising, Perfecting, Service, and Precision.

These were communicated in ways both educational and fun.

Among the displays were two that actively involved visitors. One allowed them to hold different parts of engines and then use their fingers on a touch-sensitive table video display to graphically move parts in and out of a complete engine. The other let them see how Kawasaki utilizes 3D printing as a culminating step in the R&D development process; a handheld scanner provided the first step—followed by a unique 3D printer demonstration—as an example of how production part quality is created.

And, after making their way through areas of the display addressing the four key characteristics, visitors were provided a Kawasaki hat and signed a donation recognition card signifying a $5 donation in their name made by Kawasaki to FEEDING AMERICA, the nation’s largest domestic hunger-relief organization. It works through more than 200 local food banks in the U.S.

The cumulative donation to FEEDING AMERICA will provide 103,000 meals to those in need. This is the second year that Kawasaki has partnered with the charity to help reduce the incidence of food-insecurity and exceeded last year’s initial effort which raised enough funds to provide 88,000 meals.

As it does at each GIE, Kawasaki gave attendees an opportunity for hands-on experience with a number of different Kawasaki-powered units.

A major highlight of the outdoor display was the learning experience attached to Kawasaki’s new wireless KEI diagnostic tool for use with its growing line of EFI engines, the newest of which is the FX1000V EFI, which was shown indoors.

Kawasaki Engines, a division of Kawasaki Motors Corp., U.S.A., distributes gasoline engines for landscape, industrial, and consumer markets. The division is headquartered in Grand Rapids, Mich. It sells to and services customers through a network of more than 40 OEMs, 15 distributors, and more than 7,500 independent dealers throughout the United States, Canada, Australia, select countries in Central and South America, and the U.S. Trust Territories of the Pacific, including Guam.