Pro Service Program Is A "Win-Win" For Kawasaki And Its Dealers

Grand Rapids, Michigan -
Jan. 1, 2008

GRAND RAPIDS, Michigan—In its first two years, the Kawasaki Engines/Power Products Division’s Pro Service Dealer Program has proved to be an overwhelming success for Kawasaki and its Pro Service dealers.

Introduced in the spring of 2004, the program was created by Kawasaki to provide better customer service to its dealers, and in turn, help dealers provide a new level of service to their customers and boost store sales. In two years, dealer participation has grown in excess of 50 percent, as more and more dealers are invited by Kawasaki to join the innovative program.

The Pro Service Dealer Program provides participating Kawasaki dealers with important benefits. The Pro Service Dealers can submit normal warranty claims without prior authorization, which boosts customer service and allows faster turnaround on service orders. They also get a high level of visibility among their customers -- they receive Pro Service logos and signage for their dealerships and are featured on the Kawasaki web site,, as Pro Service dealers.

“Feedback from participating dealers shows that they are very happy with the Pro Service Dealer Program”, says Tom Dibble, Technical Services Supervisor. “Not only does the program make it very easy for dealers to do business with Kawasaki, it gives them the ability to provide industry-leading customer service. Kawasaki stands behinds its dealers and is committed to them. Our Pro Service Dealer Program is a win-win for Kawasaki, dealers and consumers.”

Kawasaki Engines and Power Products, a division of Kawasaki Motors Corp., U.S.A., distributes and services gasoline engines and professional handheld power products to landscape, industrial, and consumer markets. Headquartered in Grand Rapids, MI, the company services customers through its network of over 7,500 independent dealers throughout the United States and Canada. Visit for more information.

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